Community Marketing is a strategy that involves forming an engaging brand presence in order to interact with a community of existing customers.
The communities give members a place to make their needs known and in the area of marketing generally focus on adding new customers or to expand the market.
Community marketing emphasizes the relationship with the customers that a brand already has. Acquiring a new customer is cost six or seven times more expensive than retaining an existing one.
By focusing first on meeting the needs of their current customers, corporate can avoid spending money on advertising to attract new customers.
Community Marketing services that available are:
- Community development or discover related community
- Maintain and increase relationship with community
- Utilize community to spread word-of-mouth, selling support, etc.
- Develop supporting medium community interaction, such as website, event, etc
- Database management
- Co-branding with other brands to increase cost effectiveness
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