a strategy that relate to increase demand with supply chain partners, such as distributors, wholesalers and retailers rather than at the consumer level.
Trade marketing is the process by which you ensure availability supply to meet the consumer demand created by your brand marketing.
Trade Marketing services that available are:
- Provide infrastructure network, field force and technology support
- Develop and implement channel activities
- Brand and product knowledge training, including selling skills
- Sales incentive program
- Loyalty/relationship Program
- Mystery shoppers.
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